WEB CREATOR · EX-WIX PRODUCT TEAM
High-converting websites. Built for your market.High-converting websites.
Built for your market.
After years leading Product & Localization at Wix, I know exactly what makes a website bring in clients and not just impress them.
I design digital experiences built for your audience not just in their language, but around their culture, UX expectations, and technical reality.
Hi, I'm Svetathe person behind Web Coconut.
I spent years at Wix, working closely with the best product designers, engineers, and growth teams in the industry. What I took away isn't a list of skills - it's a way of thinking. Good design solves problems.
I start every project by understanding what your users actually need. Then I build something that works for them: intuitive, fast, and shaped around their language, culture, and expectations.
Outside of work I'm a mom to two wonderfully energetic little coconuts 🥥🥥. When I'm not at my desk you'll probably find me traveling with my family, running, reading a book or even somewhere on a mountain with my snowboard.
Web Coconut developed a simple and effective process
Every project is different. But the way I approach them isn't. The most important part is to understand your challenges and help you to find the best web solution for your business and provide with a creative and efficient product.
Discuss
Before anything else, I listen. I want to understand your business, your brand, your idea, your product and your audience, and what you actually need and not what I assume you need. Based on it, I create the timeline and scope.
Understand
I dig deeper into your market, your users, and the cultural context around your audience. Especially if we're building for more than one language or market — every detail matters here.
Create
Strategy becomes design. Design becomes code. I present concepts for your approval at each stage — so nothing gets built until you're confident it's right. No surprises.
Launch
We go live — tested, optimized, and ready. I make sure the handover is thorough and clear. You'll know exactly how to run your site, no technical knowledge required.
Care
The project ends. The relationship doesn't. I genuinely care about what happens after launch — and I'm here if you need me. That's not a footnote. It's the whole point.
A few projects
I'm proud of.
Each site is shaped around the specific market, message, and people behind it.
What clients
say about the work.
Sveta understood exactly what impression I needed to make on my clients. The website feels warm, professional, and completely mine — people trust it before we've even spoken.
I came with a rough idea and a tight deadline. Sveta turned it into something calm, intentional, and completely aligned with our retreat. Bookings increased noticeably in the first month.
The process was effortless and the result exceeded everything I imagined. It looks like something a big studio made. I get genuine compliments on my site every single week.
Let's work
together.
Tell me about your project — who it's for, where you are now, and where you want to be. I'll come back with a clear, honest next step.